for partners
PREVENTION CAMPAIGN TOOLKIT
We developed a number of resources to help educators, health providers, nonprofits, and other partners to use this campaign in their own communities. You can access all of these materials below.
DOWNLOADS
To most effectively reach your communities’ audiences, we’ve provided a series of options for each material:
IMAGE VERSIONS
chose the images that best represent your community
LOCALIZABLE
add your contact information to a handful of materials
PRINT-READY VERSIONS
chose versions with crop marks to sent directly to a professional printer, or choose versions without crop marks to print on your own personal printing
NON LOCALIZABLE
use all campaign materials exactly how they are
TOOLKIT ITEMS
click on any of the following to go to thats item's downlode options
Report and Fact Sheet
Campaign Research Report
Information from insight interviews and focus groups with insights about current awareness and perceptions about opioid misuse and abuse that have informed campaign messaging and creative.
Fact Sheet
Provides partners with information about the campaign and how to use this toolkit.
Overdose Response One Sheet
Overdose Response One Sheet
Provides information and resources on overdose response and Naloxone.
Campaign Localization Guide
Localization Guide
A guide that includes tips and recommendations for localizing the Starts with One campaign in your own community using the assets available in this toolkit.
Presentation-In-A-Box
Presentation-In-A-Box
An adaptable PowerPoint presentation that can be used to educate your community about opioid misuse and abuse and the actionable steps they can take to make a difference. Includes speakers notes.
Rack Cards
Rack Cards - Multilingual
One rack card with key information tailored for each target audience, translated into the following nine languages: English, Spanish, Cambodian, Chinese, Korean, Laotian, Russian, Somali, Vietnamese. All rack cards can be localized and printed with or without crop marks.
Digital Ads
Digital Ads
Facebook and banner display ads in various sizes tailored for each target audience. For your use in local digital advertising buys. Multiple image versions available.
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Young Adults |
Parents |
Older Adults |
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Young Adults |
Parents |
Older Adults |
Print Ads
Print Ads (1/2 Page)
A series of print ads tailored for each target audience. For your use in local publications. Multiple image versions available. All print ads can be localized or used as they are.
Posters
Posters
A series of posters tailored for each target audience. For your use in your local community. Multiple image versions available. All posters can be localized and printed with or without crop marks.
Bus Ads
Bus Ads
A series of bus ads tailored for each target audience. For your use in local media buys. Multiple image versions available.
Billboards
Billboards
A series of digital and static billboards tailored for each target audience. For your use in local media buys. Multiple image versions available.
Social Media Toolkit
A series of shareable social media posts and brief articles tailored for each target audience. For your use on social media pages and in newsletters, blog posts, etc. Multiple image versions available.
Contributed Articles
Contributed Articles
A series of opioid prevention articles you can use to pitch local publications in your community or include in newsletters, blog posts or on your website. Please note that some of these articles have previously run in some publications across the state.
TV Spots
TV Spots
One TV spot tailored for young adults and one tailored for parents/older adults. For your use in local media buys or as Facebook video ads. English and Spanish versions available.
Young Adults
Parents + Older Adults
Radio Spots
Radio Spots
A general radio spot for all audiences to use in local media buys. English and Spanish versions available.
English and Spanish |
Social Media